Client: Global Links
Project: Corporate Identity
Scope: Design logo for new business

Global Links’ goal is to provide business resource connections between Pacific Rim and U.S. companies. Understanding the requirements of both the Asian and American business communities is important to bridge the problems encountered when entering the international business arena.

The company’s initials, GL, are found within the global form. The connection of the central bars visually represents the meeting of East and West. The symmetry of the shape reflects the similar requirements faced by businesses worldwide.