Client: League of Women Voters - Fremont/Newark/Union City
Project: Global Warming Presentation
Scope: Develop promotional visual and related marketing materials

The Fremont/Newark/Union City League of Women Voters Chapter has taken on the challenge of making people aware of what local governments can do to become a "Cool City," the Sierra Club’s nationwide program.

The LWV needed a visual that would elicit a strong emotional response among viewers and send a message about the Earth’s climate change.

I felt a short, simple but direct slogan would reinforce the visual message. "Cool it" seemed perfect given it sends dual messages of cooling the climate and reducing our personal consumption of fossil fuels and energy.